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Journalists, editors and bloggers in each of the 71 countries where the 1,000 abusers were based were invited to attend or view a live stream of a Terre des Hommes press conference in The Hague.
Lemz approached documentary-maker Peter Tetteroo to make a short documentary about the project which Terre des Hommes then released online.
"But these would only be temporary and effect a small number of predators." A turning point came with the realisation that once contact is made online, predators often share information that makes them relatively easy to identify.
"We realised we would have to go further than simply chat online with a false name, however," he adds.
Woerde approached Terre des Hommes - an international human rights charity focused on the rights of children - to collaborate on an initiative that would help tackle the problem by mobilising politicians and police world-wide.
Sweetie is a creative idea that developed out of months of research and the realisation that the crime comprises a basic economic system with supply and demand.
Despite drawing on the specialist input and resources of more than a dozen production and design companies, the number of those who knew how Sweetie would be used was kept to a minimum.Creative development of the ten year-old character, a girl from the Philippines called Sweetie, took close to a year.Developed with master artists and animators at Motek Entertainment and Brekel 3D, she was brought to life using motion capture to create numerous clips, building a library of movements and expressions.To stop the problem, Lemz and Terre des Hommes realised they needed to tackle demand as rapid growth in third world internet connections makes supply harder to control."We came up with different ideas - such as shutting down predators' internet connections," Woerde explains.
Piece by piece - often through several different conversations with a perpetrator over a week - names, locations and webcam footage of abusers was gathered and cross-referenced with Google and other public sources until 1,000 abusers caught in the act were identified - 999 men and one woman - from 71 countries.