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Launched in 2004 as one of Charles Smith’s first commercial offerings, House Wine Original Red Blend was among the first red blends to target everyday wine lovers with an approachable, iconic package and exceptional quality and value.
In 2013, it was among the first to launch a three-liter box, meeting consumer demand and sourcing beyond borders to ensure House Wine’s consistency from vintage to vintage.
The new cans feature two of the brand’s best-selling varietals – Original Red Blend and Chardonnay – and the third is a brand-new House Wine Rosé.
A true original, House Wine has consistently pushed the boundaries of consumer innovation.
Alex Evans, chief sales and marketing officer for Precept, notes that House Wine’s cans are positioned “at the higher end within the canned wine space,” adding that House Wine also plans to extend with a Tetra Pak format in the first quarter of next year.
House Wine’s foray into cans follows Precept’s debut of West Side Wine Co., a premium canned wine brand, last year.
This reserve Cabernet offers aromas of dark cherry and leather with notes of toasty vanilla.
On the palate, berries and plums take center stage with complex notes of barrel spice, earthy mineral and dark chocolate.
“I travel the world looking for great fruit to make an unpretentious style of wine that can be enjoyed anywhere, which is what I love about House Wine – it’s a wine for anyone, anytime and can be enjoyed any place.” Cans guarantee fresh wine and cater to the grab-and-go lifestyle of busy and active wine consumers, making them perfect for beachside picnics, tailgates or venues where glass may not be desirable, like stadiums or pool-side.They also are accessible, affordable and recyclable – helping to reduce or waste and our environmental footprint.One in five consumers have tried canned wine and sales have sharply increased from just under million in 2012 to more than million in 2016, according to Nielsen.Not as bone dry as some brut natures but refreshing with very bright lemon acidity. It's boldly flavored with tangy acidity and remains fresh despite its age.The fruit is ripe and expressive, and the wine is very much New World in style.
Seattle-based Precept Wine has seen its House Wine brand post strong gains recently, including a 13% bump to nearly 200,000 cases in the U. Rolling out nationwide this week, House Wine’s canned range will include a red blend and Chardonnay, as well as the new House Wine Rosé. cans will retail at around $5.50 each and are expected to tap outdoor drinking occasions.